While every community has its own conception of what the hidden people actually look like, they are generally believed to be invisible to humans unless they choose to reveal themselves. They are so ubiquitous in the Faroese cultural consciousness, the official tourism website of the island of Vágar has a whole page dedicated to the huldufólk. It describes them as “grey dark-haired hidden people or elves; supernatural beings that reside in, beneath or behind the rocks and mounds. Huldufólk can use their psychological power to lure and trick people and gain power over them.”
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