Business

Suffía’s gone from being a successful part-timer to a ”new kid on the block” in global industry

Suffía Nón is the woman behind Fjord, a brand new Faroese one-woman company which designs posters and postcards that are inspired by the Faroese culture.

Suffía Nón is the woman behind Fjord, a brand new Faroese one-woman company which designs posters and postcards that are inspired by the Faroese culture.

Mrs. Nón‘s rather alternative business – a much needed breath of fresh air to the Faroese society – is doing very well at the moment, and Mrs. Nón has already expanded her business in that it now also includes a parallel brand called ”Lundaland” (Puffin Land), which is aimed at children.

However, it has not always been easy for Mrs. Nón, who had to make a huge decision in regards to Fjord earlier this year.

To be or not to be.

Mrs. Nón began drawing posters on a part-time basis in 2016 and around two months ago she finally decided to quit her daytime job as she realized that Fjord took up so much of her time and energy that she had to choose between giving up on Fjord or taking a risk on Fjord.

Suffía, who is married with two children, thinks she eventually made the right choice (which, it has to be said, is always a good thing in life).

”I am very grateful that I have been given this opportunity. I have always had a normal daytime job, working at a trawling company in the village of Fuglafjørður, and until recently Fjord was merely a hobby of mine. But then I decided it was time to give Fjord an honest shot, and my hobby then became my full-time job”, explains Suffía in an interview with Local.fo.

Much to Suffía´s own surprise, over the past two months she has sold items to people from all over the world.

”I am completely surprised by the positive reception that I have got. It feels both fun and weird to think about the fact that my posters have been sold to people from cities such as New York City, Sydney, London and Athens. There are also many Faroe Islanders, especially Faroese students in Copenhagen, who have bought my posters. To me, this feels completely surreal”, says Suffía, who admits that her business began on a whim.

”Starting a business like this was not something that had been on my mind for a very long time. It was something that just happened, I guess. Perhaps it was just a case of being in the right place at the right time”, Suffía explains.

According to Suffía, it all began in September 2016 when she amused herself by drawing on paper a northern gannet (a ”súla” in Faroese), who held a coffee mug. She then added the text ”come and get a cup of tea” to the drawing – and from there one thing led to another.

”I do not know exactly where this particular idea came from. It was just something I did while I was on the phone, I guess. And when I drew a more accomplished version on the computer and posted it on Facebook – the drawing of a northern gannet, who holds a coffee mug -, it turned out that people really liked it and wanted it. A printer service provider then printed the posters, and after this it all happened very quickly, and I just wanted to draw more images, particularly images that depicted Faroese culture and notions in a rather flamboyant way”, says Suffía, who has now gone from being a relatively successful part-timer to a ”new kid on the block” in an exciting and challenging global industry.

But while Suffía‘s gone global, she remains true to her roots.

The name Fjord?

”The word Fjord derives from Fuglafjørður, where I was born and raised, concludes a proud Suffía, who currently lives in her hometown together with her husband and two sons.

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