Faroese company ÖDN WEAR has recycled 400 tents left by festivalgoers at this year’s G! festival. The stock cord found in tent poles and the fabric of the tents will be used to create jackets, and the company is looking for a solution to recycle the actual poles.
Heidi Lindenskov Róadóttir, CEO of the newly-established company, says she and her colleagues were surprised by how much festivalgoers left behind.
“In times like these, when people are more environmentally-conscious, it is surprising to see so many tents were left in the camping area,” she says. “It took five hours to gather the leftovers. Young school students helped us in return for money that will help fund their school trip to Brazil.”
ÖDN WEAR have spent this past summer designing the jackets and will start producing the clothing this autumn.
“If all goes according to plan, we will start to sell the jackets by late May 2020,” says Heidi. “We have had a lot of interest. Some have asked to be put on a waiting list and others have already ordered jackets.”
ÖDN WEAR won the annual Young Entrepreneur competition held earlier this year. The judges highlighted the company’s ability to make use of a product that is often disposed of. The judges agreed that the company produces designer clothing that is ‘cool and reflects a modern trend.’